How to calculate the effectiveness of advertising

One of the most popular ways to do this is to poll the audience. Make a target sample and conduct polls in the necessary social groups - ask whether people know about this product or this company, how they relate to it, whether they see something of its advantages over other companies and products, what they like and what they don’t like this ad.
The first stage of the effectiveness studyadvertisingconduct prior to its entry into the market, in order to give preliminary estimates and interpretations and determine whether such advertising will be effective in the future, and carry out the second stage afteradvertisingTo the market.
It will take you a while to interview enough social groups for fame.advertisingand its popularity. You can conduct one, two or more surveys, to take first intermediate, and then the final results, to assess how effective your advertising was for your target audience.

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